To say that Yves Saint Laurent isn’t an iconic fashion brand would be underplaying everything that the French fashion giant has achieved. Yves Saint Laurent (YSL) is one of the 20th century’s most iconic brands and every single one of their products is a must own.
The founder of the design house YSL learned his chops with Christian Dior, another French icon. Yves Saint Laurent’s journey began in 1953, when three of his sketches won first place at a contest held by the International Wool Secretariat. This win fuelled this journey which eventually led to many serendipitous events all culminating in the creation of the fashion house we all know and love as YSL.
If there is one thing that the house of YSL is synonymous with, it is youth. Their clothing has always had a youthful vibe and was always meant to capture the esprit d’ corps of the young generation. Each collection of YSL products has somehow managed to become iconic in its own way.
Take, for instance, YSL handbags. Everything from the colors to the detailing all represent something important and relevant to the people of today. Every bag seems to tell its wearer that you need this bag more than ever. The detailing and craftsmanship is evident.
Why I Love YSL
Here’s the thing, being young is hard work! And honestly, it’s tough to go out every single day looking like you have everything under control. Some days are hard. That’s really when your material possessions come in handy. There are days when a nice bag, or a favorite pair of earrings can take your outfit to the next level, and this is why I love YSL bags. Taking out my precious YSL bag can make even the dreariest of days look amazing.
A YSL bag is meant to make you feel young, and amazing. So, get a YSL bag today and enjoy the perks of being fashion forward.
When your dream startup is to open a successful coffee shop then there is one ingredient that is the sine qua non of this business and that is to procure the best coffee beans and not only that but to procure them at the best rates possible.
Why the best quality is essential:
There is heavy competition in this field and to make an impression here you need to be extremely creative with your campaign, your strategy and the ambiance of your coffee shop. There is no way that you can afford to be lackadaisical about the quality of the coffee beans itself which is the core of your business. The more passionate you will be about getting the best quality and the consistency of the beans, the proportionate amount of success you will see in your business sooner.
The price tag:
Again in a market where there is heavy to very heavy competition, the trick to get more footfalls is to price your wares correctly. You need to have them priced appropriately for you cover your overheads and also take home some. And the cup has to be priced such that there is a minimum difference between it and your closest competition. This will definitely not tantamount to undercutting. There is a difference between the two. Undercutting prices is unethical and is indiscriminate slashing down of prices unobvious to the market dynamics. But pricing it right is ethical and you need to work out how much margin is good enough for you to work with because you need to run the show longer.
It does make a big difference if you opt to buy a bulk amount of coffee in whatever form for whole sellers because the price difference is definitely big between wholesale and retail bags. Always ask for samples from the whole sellers before buying in bulk and do your background research. This is important with every batch of wholesale coffee that you order.